On June 29, 2023, at NAPA Headquarters in Hanoi, the National Academy of Public Administration (NAPA) held a meeting to deploy the communication work for the formal university admissions of 2023. Assoc. Prof. Dr. Nguyen Ba Chien, NAPA President, chaired the meeting.
Attending the meeting were Assoc. Prof. Dr. Nguyen Quoc Suu – NAPA Vice President; Assoc. Prof. Dr. Nguyen Van Hau – Chief of Office; Dr. Nguyen Quang Vinh – Editor-in-Chief of State Management Review; leaders of faculties of the Academy; members of the Communication Board of the Admissions Council; members of the Communication and Consulting Team for formal university admissions in 2023.
Assoc. Prof. Dr. Nguyen Ba Chien, NAPA President, chairing the meeting
In accordance with Decision No. 1189/QD-BGDT dated April 25, 2023, of the Ministry of Education and Training on allowing the National Academy of Public Administration to organize training activities, Assoc. Prof. Dr. Nguyen Ba Chien suggested that the units under the Academy organize a thorough understanding and awareness-raising of officials and employees regarding the task of university training, particularly the communication work of formal university admissions. Assoc. Prof. Dr. Nguyen Ba Chien asserted that the communication work should be conducted methodically and by a predetermined plan to ensure a foundation, connectivity, modernity, and consistency throughout the entire NAPA system. It should effectively meet the requirements of management, administration, coordination, and accountability of the NAPA staff and employees in fulfilling their tasks. Each officer, employee, and organization in the Academy must be aware of their duties and responsibilities in communication work; each individual must serve as a media ambassador to promote the Academy’s brand.
Currently, the Academy has issued Decision No. 1924/QD-HDTS dated June 1, 2023, regarding the establishment of the Communication Board of the Admissions Council in 2023 and Decision No. 2466/QD-HDTS dated June 19, 2023, regarding the establishment of the Communication and Consulting Team for formal university admissions in 2023. This is the legal basis for the implementation of university enrollment communication activities for the formal university admission process this year. Assoc, Prof. Dr. Nguyen Ba Chien acknowledged and applauded the results achieved by the respective units in the past period. He stated that communication work encompasses not only admissions communication but also brand communication, anticipating potential situations, handling communication crises, and utilizing social networking platforms to communicate about the Academy, particularly in the current period, focusing on information about formal university admission in 2023.
Assoc.Prof.Dr. Nguyen Ba Chien suggested that the Communication Board of the Admissions Council and the Communication and Consulting Team for formal university admissions continue to maintain good relations with the press by proactively providing information to be published in the mass media. Additionally, they should strengthen communication on the NAPA Web Portal, Fanpages, YouTube, TikTok, etc. Each specialized faculty should collaborate with the Communication and Consulting Teams and students to serve as effective communication channels for the disciplines and fields they specialize in.
During the meeting, members of the Communication Board of the Admissions Council and the Communication and Consulting Team provided their perspectives on the current status of regular university admissions communication in 2023, as well as the difficulties and obstacles faced, objectives, and solutions for enrollment communication and brand communication to effectively enhance the brand of the Academy.
Assoc. Prof. Dr. Nguyen Ba Chien concluding the working session
Assoc. Prof. Dr. Nguyen Ba Chien tasked the Academy’s Office with advising on the development of enrollment communication regulations (including objectives, directions, methods, coordination mechanisms, and statements), advising on the establishment of the Academy’s General Communication Steering Committee, and establishing a General Communication Team, with the Chief of Office as Team Leader and the members being the staff of the Division of Information And Communication Technologies. This team will oversee comprehensive communication and handle communication crises in a timely manner; they will also work on creating the Academy’s brand identity. Units under the Academy (State Management Review, NAPA Web portals, the Youth Union, specialized units, and faculties) are instructed to continue to pay close attention to communication work via specific, substantive, and coordinated tasks while ensuring cohesive coordination in fulfilling their duties. Additionally, efforts should be made to increase information on the napa.vn English website, make official pronouncements on Fanpages, and strengthen the effectiveness of the hotline service by ensuring its transparency, efficiency, dedication, and responsibility.
An overview of the working session
